Nuts magazine faces closure

IPC Media has announced that it has entered into a 30-day consultation with staff about the potential closure of Nuts and Nuts.co.uk, a decade after it hit the shelves.

The weekly magazine is worth £12.7 million per year to UK retailers, however circulation figures have almost halved since 2011 – now at just over 53,000, according to the latest ABC report.

Last year, Nuts – which launched in 2004 – boycotted The Co-operative’s ultimatum that lads’ mags cover up front pages or be taken off sale, deeming the proposition an unreasonable attempt at preventing shoppers from freely browsing legal magazines that follow Home Office guidelines.

“After 10 years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men’s lifestyle sector,” said Paul Williams, managing director of IPC Inspire.

“IPC will provide impacted staff with all the support they need during the consultation process.”