IPC Media Signs Major Deal With Nescafe

IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.

As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the publisher’s top titles.

The magazines involved in the campaign include What’s on TV, Pick Me Up, Chat, Woman’s Own and Woman’s Weekly. The campaign will also run in IPC SouthBank title Ideal Home.

The Access All Areas initiative has been launched by IPC Advertising to bring a broader portfolio of commercial opportunities to its clients and enable them to work more closely with IPC publishing and brand teams.

IPC Creative Solutions manager, Andrew Miller, who helped broker the deal, said: “This is a perfect example of how Access All Areas works across IPC. No other publisher could provide the breadth of brands, the depth of editorial and publishing involvement and the power of creative solution that we have.”

IPC Media: 0870 4445000 www.ipcmedia.com