IPC Prospector Bolsters Senior Management Team
IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.
Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He will also work internally to highlight opportunities for revenue growth across IPC’s portfolio of brands.
The newly created role will see Snatchfold play a leading part in presenting industry research projects to IPC’s ad sales and ad marketing teams, as well as co-ordinating the publisher’s relevant training programmes to ensure that the research is used correctly.
Commenting on the appointment, Hartley said: “Prospector was a unique initiative when it was launched three years ago, and has since been of real value to IPC Advertising and our customers understanding of media. With Darran’s experience and knowledge of research and print, we can now move Prospector onto its next stage.”
Snatchfold added: “Drawing from my previous press experience, I hope to raise awareness of the effectiveness of magazine advertising and ensure IPC is aware of revenue opportunities as, or before, they arise. It’s certainly an exciting challenge and I hope to continue the great work done so far by the IPC Prospector team.
Prior to joining IPC Advertising, Snatchfold was previously strategic research manager at Trinity Mirror and chair of the group’s research committee. He has also spent time working in the marketing department of Southern Magazines.
Prospector was developed by IPC Advertising three years ago to promote magazines as a marketing medium. The division works closely with the Periodical Publishers Association and has played a key role in several industry-wide initiatives including the development of the PPA Advertising Resource Centre website and the recent Creative Format: Premium Impact research project.
Earlier this month research from IPC Innovator, comprising telephone interviews with 1,000 Marie Claire readers, revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales (see IPC Reveals Power Of Sampling In Magazines).
IPC Media: 0870 444 5000 www.ipcmedia.com
Recent Magazine Stories from NewsLine Desmond Gears Up For Launch Of New Women’s Glossy Juicy New Title To Poach Sleaze And Face Readers Dennis Closes Jack Following Disappointing Sales
Subscribers can access ten years of media news and analysis in the Archive