IPC Southbank titles in Kenco ad campaign

IPC Southbank’s Marie Claire, Essentials, woman&home and Ideal Home magazines are featuring a summer creative campaign promoting Kenco coffee.

The three-month campaign focuses on women’s coffee rituals and a special paper mechanic bookmarks the bespoke advertising once the reader opens it out.

Carla Faria, IPC Southbank’s head of creative solutions, said: “The Kenco campaign is based on an appreciation of how women use coffee time, and it satisfies Kenco’s objectives with a creative solution that will both stand out and inspire our magazine readers.”

The campaign begins in the July issues of Marie Claire, Essentials, woman&home and Ideal Home, which will be on-sale at the beginning of June, and runs until the end of August.

The deal was brokered by Fliss Trew, Southbank solutions account manager, and Carla Faria at IPC and Scott Moorhead, associate director, at Starcom Mediavest.