IPC’s McDevitt Confirmed For ‘Future of Consumer Magazines’
Caroline McDevitt , managing director of IPC Advertising, has been confirmed to sit on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar to be held in March.
McDevitt has held the position since early 2006, having joined IPC in 2005 as director of group advertising. She also took on the position of chair of the IPC Advertising Executive, leading the formulation and implementation of the company’s advertising strategy.
McDevitt has extensive experience across the media industry, and was chief executive of BARB between 1998 and 2004. Her career includes six years as a main board director of Westcountry Television and she has worked in various ITV companies running national sales teams and handling national and local advertising, DRTV, sponsorship and advertiser-funded programmes.
She has also worked closely with the PPA to make the case for magazines as a powerful and unique advertising medium.
McDevitt oversees a sales force of over 500 people, selling across five publishing divisions, spanning titles and websites in the men and women’s weeklies and monthlies sectors. She is also a founder member of The Time Warner UK Advertising Council.
She is a also a board director of the NRS, and sits on the magazine publishing marketing committee, the PPAM, as well as being a member of the advertising industry’s Committee of Advertising Practises.
Other panellists for the event include Mike Soutar, chief executive of Shortlist Media, and Duncan Edwards, chief executive of The National Magazine Company, with media journalist Ray Snoddy.
Torin Douglas, the BBC’s media correspondent, will chair the event, and further panellists are due to be announced shortly.
The seminar, which will take place in London on Thursday 6 March, will look at whether publishers can develop significant new revenue streams, with a focus on the strength of online developments.
Topics discussed could include whether publishers and agencies are geared up to grow the print-online sell, and whether H. Bauer’s purchase of Emap will spark industry consolidation.
The future of the free magazines and the digital-only titles should be examined, as well as the ability of magazines to engage the multimedia consumer and persuade agencies to truly value such engagement.
The ‘Future of Consumer Magazines’ will take place at One Great George Street, Westminster, London, SW1P 3AA, between 9:30am and 11.30am, with tea and coffee served from 8:45am.
For more information and to book, click here.
MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk