iProspect appoints new head of owned media

iProspect has announced the appointment of Britt Soeder as head of owned media in the UK, as the agency looks to strengthen its digital performance proposition.

Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”

Last month iProspect also announced the new appointments of Wayne Blodwell, formerly of Xaxis, as head of programmatic, and Gareth Owen, formerly of 360i, as strategy partner.

Commenting on the appointment, Matt Adams, chief media officer at iProspect UK, said: “Britt has built, grown and led performance businesses throughout her career. She will make a huge impact in one of our fastest growing service areas.”

Soeder added: “Google’s constant algorithm changes can make it challenging for brands to maintain organic visibility. I look forward to helping our clients, on both a global and national scale, to agilely navigate and take advantage of the ever-changing digital landscape.”