Irn-Bru To Launch First Ever Seasonal Campaign

Irn-Bru is launching its first ever UK seasonal campaign, with a re-imagining of children’s Christmas classic The Snowman.

Airing on TV from December 10, Irn-Bru worked with the original composer Howard Blake and Snowman Enterprises to complete the 60-second film.

The ad sees Irn-Bru’s Snowman take to the skies with a small boy before realising the child is refusing to share his favourite drink. The snowman eventually steals the Irn-Bru and drops his friend to earth.

Joady Horsley, brand group manager, said: “It felt like the right time to create something especially for Christmas but we spent months trying to come up with the right idea.

“The one thing that we really wanted to do with our ad was to celebrate Christmas in an IRN-BRU way.”

Horsley added: “The advert was shown for the first time in Scotland last year and it had an amazing reaction – it was voted as our favourite ever ad, has won awards including The Grand Prix at the Scottish Advertising Awards and had record downloads from the internet.”

The advert can be seen now on www.irn-bru.co.uk/snowman