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It’ll all end in tiers: Latest on ‘premium vs ads’ strategy for Netflix, Disney and Spotify

It’ll all end in tiers: Latest on ‘premium vs ads’ strategy for Netflix, Disney and Spotify

The newly promoted Jack Benjamin (now senior reporter) and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their “premium versus ad” strategies are evolving.

They also discuss MediaSense’s latest acquisition, Spotify’s latest earnings, a Newsworks study on youth news consumption habits and more.

Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:

Highlights

01:00: Takeaways from Barb’s Establishment Survey: Netflix, Disney+, Amazon Prime Video and Paramount+

18:15: Why media consultancy MediaSense has acquired R3

20:30: Young people actually do consume news, after all — what is the industry getting wrong?

23:10: Spotify earnings: Why profits have surged despite an advertising slowdown

28:00: A dark festive period ahead for ITV?

Related articles

Total UK SVOD subs stay flat as ad tier users grow at pace

MediaSense buys R3 as consultancy expands to US and Asia

How Spotify delivered a profitable combo despite advertising slowdown

ITV expects 6-7% ad revenue decline in golden quarter

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