ITN unveils first rebrand in 52 years
In brief
ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.
The broadcast news provider for ITV, Channel 4 and Channel 5 has replaced its logo from the 1970s with an animated emblem that responds to its environment
The brand identity is built around a new strapline – “Truth to Life” and was created with input from agencies Rudd Studio and Undivided.
