ITV’s net advertising revenues were down 5% for the first half of the year, with ITV1’s ad revenues down 9% year on year to £595 million.
The figures, revealed in a trading update for the six months to June 30, show that ITV’s revenues from interactive gaming dropped 67% to £9 million following the furore over premium rate phone-ins.
The broadcaster said that it expects Carlton Screen Advertising to make a trading loss in the full year.
John Cresswell, chief operating officer, said: “Returning stability in the total TV advertising market has been an important feature of the first half, as has the improving schedule performance and the roll-out of itv.com. Our current £40 million cost reduction programme continues on plan and I would like to thank all of our employees for their continuing commitment to building our business and our successful programme brands.
“We continue to seek a change to the CRR mechanism that governs our ITV1 airtime sales and note Ofcom’s decision to bring forward its PSB review.”
Michael Grade, executive chairman, said: “Our business review is progressing well and I will announce the outcome of that process after the summer break.”
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