ITV Appoints New Sales Head

ITV has hired Richard Parboo as new head of agency sales strategy in the online sales team, which covers itv.com and Friends Reunited.

Parboo has left his role as head of networks for MySpace to concentrate on ITV’s online and broadband strategy.

Parboo became one of the first hires in the commercial team during Fox Interactive’s start up phase in Europe and spent four years at AOL previous to that.

He said: “Working with the ITV online team is a unique and exciting opportunity to leverage some of the best known brands in media. I am looking forward to working with advertisers across all sectors and forging solid partnerships across ITV.com, ITV Local and Friends Reunited.”

Gary Knight, brand partnerships director at ITV, said: “We are delighted to attract such a high calibre recruit as Richard and this is a testament to ITV’s expanding portfolio of online propositions.”

He added: “Richard brings with him a vital new dimension to our Online Sales team with a weatlh of digital experience especially in the social networking domain.”

ITV: 020 7843 8000 www.itv.com