ITV launches on-air campaign for Corrie website

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.

From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.

The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities to engage with the programme.

Richard Waterworth, ITV head of marketing, platforms and online, said: “We know that it’s important to Corrie fans to be in the know about their favourite soap and this campaign builds on that.”

ITV recently announced that it would be moving Coronation Street from the Wednesday night slot it has occupied for almost 50 years to Thursday nights, as part of the channel’s overhaul of its popular drama schedule (see ITV unveils new drama line-up).