ITV relaunches mobile site

ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.

Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.

The relaunch comes two months after ITV scrapped its previous mobile site.

The new site features a host of content around ITV’s biggest shows, including Britain’s Got Talent, Coronation Street and Loose Women.

MediaTel Group’s forthcoming ‘Media Playground’ conference and exhibition features a seminar on mobile examining the issues facing the platform.

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