ITV revamps its online offer for advertisers

ITV is set to relaunch its online offer for advertisers and agencies in a bid to highlight its range of content.

The commercial broadcaster’s B2B website features a marketing tool for buyers, which helps to select programmes for individual client campaigns, as well as research that highlights ITV’s cross-platform advertising opportunities.

ITV’s director of commercial marketing, Julia Porter, said: “Through the redesign we wanted to create a dynamic and comprehensive one-stop shop for our clients and agencies, which provided them with all the materials they might need when planning and buying media campaigns for television and beyond.”

The broadcaster has been working with digital agency Dare to revamp the site.

Earlier this week, Lord Carter’s much-anticipated Digital Britain report said ITV would receive a “small part” of the licence fee digital switchover surplus to fund three regional news pilots in Scotland, Wales and one English region (see Digital Britain report published).