ITV1 HD on Freeview by the end of the year

ITV is preparing to launch a high definition simulcast of ITV1 on Freeview by the end of the year.

It has leased bandwidth from the BBC for the new channel, which will join its existing HD offering on the Freesat platform.

ITV1 HD should be available in some areas by December, in line with Freeview’s expected schedule for HD services.

Speaking at a recent conference, Freeview’s managing director Ilse Howling said the company plans to deliver HD services to half of the UK population in time for the 2010 World Cup.

Following increased numbers of HD subscribers, satellite broadcaster BSkyB recently announced plans to launch Europe’s first ever 3D TV channel in the UK next year.

Customers for the new service will also need special glasses and a “3D ready” TV set, which is expected to be on sale in the UK next year.