ITV1’s Little Devil Gets Big Ratings

Last night saw the first episode of ITV1’s new Robson Green drama Little Devil, and the show easily won the 9pm ratings battle.

The series follows the well-meaning but disastrous exploits of 10-year-old Oliver Crowe as he takes desperate measures to try to save his parents’ crumbling marriage.

Little Devil had a peak of six million adult viewers (a 30.4% share of the audience) and an average of 5.8 million adults stuck with the show throughout its hour long running time.

Over on BBC One was the final instalment of Fight For Life, the series tracking the human body and how it responds to sudden illness or traumatic injury over its life span.

The show, which utilises hi-tech imagery and CGI wizardry, had a peak audience of 3.2 million adults (a 15.6% share).

As part of the BBC’s India and Pakistan season, BBC Two aired India with Sanjeev Bhaskar at 9pm, which had a peak of 2.4 million adults (a 12% share).

At 8pm, Channel 4 screened Enemies Of Reason, the new series from everyone’s favourite evolutionary biologist, Professor Richard Dawkins.

The first hour-long episode could only manage a peak of one million adult viewers, although it was up against Coronation Street on ITV1 and Eastenders on BBC One, which had peak audiences of 8.3 million adults and 7.9 million adults respectively.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BBC: 020 8743 8000 www.bbc.co.uk ITV: 020 7843 8000 www.itv.com Channel 4: 020 7396 4444 www.channel4.com Five: 020 7550 5555 www.five.tv