JCDecaux ‘Comfortably’ Ahead Of Outdoor Market

French outdoor group JCDecaux yesterday reported full year results for 2001 which revealed revenue growth of 8.9%, in line with expectations and ‘comfortably’ ahead of both the outdoor and overall advertising markets which JCDecaux believes fell by 3.5-5% worldwide last year.

Street furniture revenues grew by 10% to E798 million for the year, up from E726 million in 2000. Billboard advertising rose by 7.1% to E411 million although fell by 9% on a like-for-like basis. Transport revenues grew by 8.6% to reach E334 million but again declined (0.6%) on a like-for-like basis. The continues weakness in the market in Q4 was blamed for the performance of the billboard and transport divisions.

Jean-François Decaux, chairman and co-CEO of JCDecaux, said: “The increase in revenues in 2001 was primarily supported by the performance of our street furniture business with important contributions being made by recent acquisitions. While street furniture showed good resilience to the deteriorating environment in 2001, the transport and billboard businesses were particularly impacted by difficult trading conditions in their respective markets.”

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