JCDecaux Encouraged By Interactive Kiosk Trial

JCDecaux has declared the first week of its pilot scheme for street-level internet access kiosks a success. Three interactive kiosks were launched last week in Edgware, Chipping Barnet and North Finchley as part of Barnet Council’s efforts to increase the accessibility of council services and so far 14,000 page impressions have been registered.

The interactive kiosks, which are integrated into street furniture, use touch-screen technology to provide free, 24-hour broadband access to the internet. Users are directed to websites of local interest, along with travel and weather information. A tracker ball also allows them to search for other sites and access web-based email, although access to certain subjects is restricted, “To ensure that residents are not subjected to anything unpleasant.”

The installation forms part of Barnet Council’s response to the government’s e-directive, which states that council services must be made accessible to all, regardless of computer access at home or at work.

Also this week, JCDecaux has announced that thirteen of its bus shelters in central Manchester will broadcast performance poetry to promote BBC Radio 4’s Poetry Weekend, being held at The Lowry in Salford Quays, while Tate Britain has bought its first ever roadside billboard campaign, which will see examples of the epic landscapes featured in its American Sublime exhibition shown on 20 high profile JCDecaux sites across London and on routes into the capital.

JCDecaux: 0207 298 8000 www.jcdecaux.co.uk

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