JCDecaux high street defibrillators used more than 500 times
JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.
The “lifesaving street furniture”, or Community Information Hubs, were set up in partnership with the Community Heartbeat Trust and funded through JCDecaux’s digital six-sheet advertising.
Brands can now choose to run their ads specifically through the Community Information Hub network of 180 digital six-sheet screens where there are defibrillators, free Wi-Fi, charging points, and free landline phone calls.
There are also advertising opportunities on a smaller digital screens on the same side as the defibrillators, which are currently mainly used for community-focussed messaging.
The outdoor media owner also coordinates CPR and defibrillator training for media agency teams.
Martin Fagan, national secretary of the Community Heartbeat Trust, said: “Cardiac arrest can happen to anyone at any time and after calling 999 and doing CPR, using a defibrillator offers the best chance to save a life.
“These defibrillators are straightforward to use, with clear voice instruction prompts that guide the user through the process — so no special training is needed. We know that early defibrillation can triple a victim’s chance of survival so we are delighted to work with JCDecaux to bring these defibrillators to city centres across the UK.”