UK flag US flag FR flag
|

JCDecaux signs bus shelter contract for Camden

JCDecaux signs bus shelter contract for Camden

The London Borough of Camden has awarded its bus shelter advertising contract to JCDecaux – an “important win”, according to the outdoor advertising company.

The 10-year contract covers a large part of central London, including the UK head offices of Google, St. Pancras International and the British Museum.

As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.

“This new award strengthens our London portfolio as well as our UK market leadership in digital-out-of-home (DOOH),” said Jean-François Decaux, co-chief executive officer of the company.

“Camden has a rich cultural history and we are delighted to continue our partnership, which started over 20 years ago.”

JCDecaux now has the exclusive bus shelter contracts for all central London boroughs – Camden, Westminster and Kensington & Chelsea – and 900 total digital bus shelter screens. London therefore has the largest network of digital bus shelters globally.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs