JCDecaux has signed a five-year worldwide alliance with Unilever. The agreement follows the success of the existing pan-European alliance signed between the two companies in 2002.
The five-year alliance will involve the utilisation of JCDecaux’s outdoor networks and a commitment to a strategic partnership in developing and emerging markets.
The immediate focus of the deal will be the 41 countries where both Unilever and JCDecaux have a presence and it covers Unilever’s entire portfolio of brands.
Jean-Francois Decaux, co-CEO of JCDecaux said: “This alliance recognises the importance that Unilever places on the Outdoor advertising medium as a key part of its communication strategy.
“It is also a reflection of the market leading international quality and service standards of JCDecaux and our ability to deliver outstanding campaigns for Unilever brands.”
Alan Rutherford, vice president global media at Unilever, said: “We like to think that Unilever is the world’s leading exponent of cutting edge communication for its brands, combining highly creative approaches with proven effectiveness.
“We have been delighted with the effectiveness of our partnership so far and this move towards a global alignment is an important strategic fit with our brands’ development.
“Unilever has assembled a world-class team of marketing practitioners, including state-of-the-art skills in 360 degree planning and there is no doubt that outdoor will play an increasing role in our brands’ communication mix. This alliance will help us achieve the optimum level of outdoor within our 360 degree approach, brand by brand.”
Mike Segrue, global chief client officer of Unilever’s Outdoor media buying agency, which advised Unilever on the alliance, said: “Unilever has renewed and expanded on its commitment to J C Decaux and the out of home medium. Kinetic will work with Unilever and their media agencies to get full value from this partnership.”
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