Bott, Pierre and Thomas Twigg, COO, ASO Co
Digital agency Jellyfish has announced the acquisition of The ASO Co, an app store optimisation agency.
The ASO Co optimises apps’ search visibility and conversion rates by maximising keywords, reviews and other assets. The agency counts eBay, Spotify and Twitter amongst its clients.
Jellyfish has acquired 75% of the business with an agreement to acquire the remaining 25% at the end of a 21-month period.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Rob Pierre, CEO, Jellyfish commented: “To grow a company into a market leader in just two years is impressive. As Google and Apple invest further in app products and analytics, it’s more important than ever for us to be able to offer this capability to clients.
“Our values and vision perfectly aligned to make this the right acquisition at the right time.”
“From the very first meeting with the team at Jellyfish, we knew instinctively that this could be an excellent fit for us,” said James Bott, CEO of The ASO Co.
“Our shared experiences as independent, entrepreneurial agencies with a vision for continued growth, gave us an instant connection. Jellyfish hold a unique place in the market and we wouldn’t have partnered with anybody else.”
