JML appoints Wavemaker UK to handle £11m media account

News in brief

Wavemaker UK has won JML’s UK media account following a competitive pitch.

JML sells consumer products through video marketing.

The WPP agency will handle all media strategy and planning across the UK and will work on three briefs including digital, ecommerce and short-form (standard) TV.

This appointment follows an existing relationship with Wavemaker’s Ireland office but previously JML blended media planning and buying internally and recruited specialist agencies as necessary. All Response Media previously worked on JML’s media from 1997.