Kent Messenger Group to relaunch free weekly paper

The north Kent free weekly title the Gravesend, Dartford & Swanley Extra, published by Kent Messenger Group, is relaunching as the Messenger Extra.

Messenger Extra will be a single-edition title, replacing the two editions distributed in Gravesend and in Dartford and Swanley.

The old door-to-door delivery distribution model will be replaced by a mix of free-to-home delivery, local shop pick-ups and an online edition.

The move is part of a revamp of the eight titles in Kent Messenger Group’s Extra series, which includes plans to trial user-generated content in its Canterbury edition (see Kent Messenger revamps its Extra series).

KM Group said that the Extra series will continue to be used to create awareness and drive sales for the Kent Messenger’s paid-for titles, as well as promoting its online and radio offerings.