Ladettes More Popular Than Potter

Harry Potter star Daniel Radcliffe was the main attraction on Extras last night, with the comedy drawing in a peak audience of 3.2 million adults (a 16% audience share) in its 9pm timeslot.

However, over on ITV1, the hour-long Ladette To Lady pulled in a peak audience of 4.4 million adults (an average audience share of more than 20%). Meanwhile, BBC One’s Ancient Rome programme attracted almost 3.4 million adult viewers, or a more than 17% share.

Earlier on ITV1, The Bill was the most watched programme in the 8pm slot, gaining an average of almost five million adult viewers (a 25% share). The relaunch of What Not To Wear, minus Trinny and Susannah, on BBC One was seen by more than 3.8 million viewers, and a look back at the finalists of Dragon’s Den on BBC Two took almost three million adult viewers.

The New Paul O’Grady Show on Channel 4 in the 5pm slot beat Sharon Osborne’s show on ITV1, with O’Grady taking a more than 20% audience share (an average of 2.1 million adults) and the X Factor judge taking a 10.5% audience share (just over one million adults).

Eastenders on BBC One performed better than Emmerdale on ITV1, with the London based programme being watched by a peak of 7.7 million adults at 7.30pm and the rural drama being watched by a peak of 6.5 million adults at 7.00pm.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

ITV: 020 7843 8000 www.itv.com BBC: 020 8743 8000 www.bbc.co.uk