Latest UK Ad Growth Forecasts From Zenith And AA
The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages.
The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively.
| UK advertising growth forecasts comparisons | |||||
| 2000A | 2001 | 2002 | 2003 | 2004 | |
| Zenith Media | 9.2 | -4.0 | 0.7 | 2.9 | 3.2 |
| Advertising Association | 9.6 | -4.6 | 0.5 | n/a | n/a |
| Average | 9.4 | -4.3 | 0.6 | 2.9 | 3.2 |
| Source: Zenith Media, Dec ’01/AA, Jan ’02 | |||||
