US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer.
US Online Advertising Forecasts | ||
Spend ($bn) | Growth (%) | |
2000 | 8.1 | – |
2001 | 7.1 | -12.3 |
2002 | 6.0 | -15.5 |
2003 | 6.3 | 5.0 |
2004 | 6.8 | 7.9 |
2005 | 7.2 | 5.9 |
2006 | 8.1 | 12.5 |
Source: eMarketer, June 2003 |
Total US advertising eMarketer has also published its latest figures for the total US advertising market. Whilst the internet will not reach its pre-2001 figure until 2006, the total US advertising market will have exceeded the 2000 peak even as early as this year.
Total US Advertising Forecasts | ||
Spend ($bn) | Growth (%) | |
2000 | 247.5 | – |
2001 | 231.3 | -6.5 |
2002 | 236.8 | 2.4 |
2003 | 248.3 | 4.9 |
2004 | 263.5 | 6.1 |
2005 | 277.5 | 5.3 |
2006 | 293.0 | 5.6 |
Source: eMarketer, June 2003 |