Leading newspapers combine audiences for ‘Day of Influence’

Six leading newspaper groups are joining forces to create a package across all of their platforms on a single day, offering agencies an audience of 20 million in one go.

Devised by Newsworks, the marketing body for the newspaper industry, ‘Day of Influence’ will offer agency planners the chance to compete for free space worth up to £300,000 by submitting a proposal for a charity, brand, service or an idea that they feel passionate about.

Entries will be short-listed by senior executives from the newspaper industry and the finalists will present to a ‘Dragon’s Den’ of top clients at Newsworks’ Shift 2014 conference on 10 April.

The winning idea will run across all major UK newsbrand platforms on 22 July in titles from Guardian News & Media, Independent Print, Evening Standard, Mail Newspapers, Trinity Mirror, News UK and Telegraph Media Group.

“This is a chance to get the nation talking,” said Rufus Olins, chief executive of Newsworks.

“We are looking for ideas that will influence behaviour, as well as showing an imaginative use of newsbrands. The Day of Influence gives rising agency stars an opportunity to make a difference and to make a name for themselves at Shift 2014.

“We hope the competition will inspire some creative thinking and provide a platform for some mould-breaking ideas.”

The closing date for the Day of Influence is 20 March. More information can be found here.