According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.
Following a decrease of around 13% in January and February the forecasts seem overly optimistic but the Sunday Times cites a boost in advertising during the forthcoming World Cup and increases at Channel 5 for as reasons for the dramatic increase. More favourable comparables from last year will also help, advertising is expected to be only 3% down on last year for H1 2002 according to the figures.
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