LG to offer PayPal on Smart TV

LG will be the first company to offer the PayPal service on its Smart TV platform, creating a more “user-friendly” experience.

Already featured on 2013 LG Smart TVs in the UK, US and Canada, the feature will enable users to purchase products via their TV sets, giving greater opportunity to a number of stakeholders in the Smart TV market.

Richard Choi, senior vice president of the Smart Business Centre at LG Electronics said that the feature will make it possible for LG to integrate digital commerce with home entertainment by enabling users to make faster and more secure digital payments through their connected device.

He said that the venture between LG and PayPal will create a more “user-friendly Smart TV experience”.

Randall Davies, senior director of global business development at PayPal added: “PayPal has been redefining both online and offline commerce, and television represents a dynamic channel for reaching consumers when they’re receptive to making a purchase or donating to a cause.

“We see Smart TV as a high-potential platform for commerce in the coming years, and we’re thrilled to be at the forefront with LG in integrating the ease, security and functionality of PayPal directly into LG Smart TVs.”

LG will rollout PayPal on its 2013 Smart TVs in Europe and Australia this month.