M/SIX elevates Burley and Swayne in leadership shuffle

Agency m/SIX has promoted its global CEO to global executive chair and its EMEA CEO to global CEO.

Jess Burley, global CEO of m/SIX will take on the role of executive chair for m/SIX on a global level.

Burley is also a global exco committee member at WPP agency Mindshare.

Jack Swayne was previously EMEA CEO for m/SIX and will now succeed Burley as global CEO and join her as a global board member leading  the day-to-day running of m/SIX.

Swayne joined m/SIX in 2019 and prior to that worked at iProspect for more than six years and Dentsu stablemate Vizeum for seven years.

Increased billings, new business and ‘stronger performing’ existing clients after pandemic

These leadership changes come as m/SIX reported it has increased its total billings by 31% in the last 20 months.

The company attributes this growth to winning new clients and pre-existing clients like Electronic Arts, Toyota/Lexus and Fossil who have “emerged stronger from the pandemic”.

New global clients include Discovery, Jabra and CBRE, while new EMEA clients were named as Whirlpool, Ocado and National Express.

m/SIX also added PUMA in APAC and Plenity in North America to its client roster.

The agency is a joint venture between The&Partnership and GroupM, backed by WPP.