Magic 104.5 relaunching Mystery Voices competition with Paypal

London’s Magic 105.4 is relaunching its Mystery Voices competition with PayPal as the official sponsor.

Starting next Monday 21 September, listeners will have to identify three celebrity mystery voices for the chance to win up to £100,000. Further bonus prizes from PayPal of £5,000 for the first name guessed and £10,000 for the second “will ensure the promotion is the biggest radio cash give away of the year”, said Magic.

The competition is being supported by more than £500,000 worth of promotion across TV, outdoor, online, and social networking sites. The TV campaign, planned by Starcom and created by St Lukes, kicks off on Monday and features Magic’s breakfast presenter Neil Fox encouraging listeners to tune in to identify the three celebrity voices.

PayPal will be included in all elements of the on-air competition and marketing campaign. The six figure sponsorship, brokered by Brand-Links, is part of PayPal’s targeting of the shopper audience in the run up to Christmas.

Steve Parkinson, managing director of Magic 105.4, said: “This is one of London’s biggest radio promotions and is a great incentive for new listeners to tune in and sample the music formula that has given Magic the commercial lead in the capital for the last 2 ½ years.

“Working with Paypal has given us the chance to make Mystery Voices bigger and better across a variety of platforms.”

The latest RAJAR figures, for Q2 2009, show that Magic 105.4 remained above all the other London stations for the tenth consecutive quarter in terms of weekly reach, but fell just behind 95.8 Capital Radio’s average hours per listener.