The table on this page includes US advertising growth forecasts by medium.
MAGNA US Advertising Revenue Forecast ($ in Millions)
| Direct Online (a) |
$13,913.3 |
$15,617.2 |
$17,339.4 |
10.8% |
| -Annual Growth/Decline |
2.9% |
12.2% |
11.0% |
|
| Directories (b) |
$10,601.1 |
$9,906.8 |
$9,314.0 |
-5.7% |
| -Annual Growth/Decline |
-13.0% |
-6.5% |
-6.0% |
|
| Direct Mail |
$19,102.6 |
$19,883.4 |
$20,345.1 |
2.1% |
| -Annual Growth/Decline |
-11.6% |
4.1% |
2.3% |
|
| DIRECT |
$43,617.0 |
$45,407.4 |
$46,998.5 |
4.1% |
| -Annual Growth/Decline |
-7.8% |
4.1% |
3.5% |
|
| |
|
|
|
|
| National Newspapers (b) |
$873.9 |
$775.7 |
$740.2 |
-6.2% |
| -Annual Growth/Decline |
-26.0% |
-11.2% |
-4.6% |
|
| Network and Satellite Radio |
$1,097.9 |
$119.5 |
$1,153.4 |
2.8% |
| -Annual Growth/Decline |
-10.0% |
2.0% |
3.0% |
|
| National/Digital/Online © |
$5,551.7 |
$5,772.5 |
$6,242.7 |
7.8% |
| -Annual Growth/Decline |
-10.3% |
4.0% |
8.1% |
|
| Magazines (b) |
$15,437.7 |
$14,311.5 |
$13,859.4 |
-2.7% |
| -Annual Growth/Decline |
-19.6% |
-7.3% |
-3.2% |
|
| National Television (b)(d) |
$33,267.9 |
$35,336.9 |
$37,057.3 |
4.1% |
| -Annual Growth/Decline |
-3.6% |
6.2% |
4.9% |
|
| NATIONAL |
$56,229.1 |
$57,316.1 |
$59,053.0 |
2.8% |
| -Annual Growth/Decline |
-9.7% |
1.9% |
3.0% |
|
| Local Digital/Online © |
$3,367.1 |
$3,493.0 |
$3,746.6 |
7.6% |
| -Annual Growth/Decline |
-12.1% |
3.7% |
7.3% |
|
| Outdoor |
$5,953.6 |
$5,954.7 |
$6,183.5 |
4.9% |
| -Annual Growth/Decline |
-14.8% |
0.0% |
3.8% |
|
| Local Radio (b) |
$13,086.0 |
$12,758.3 |
$12,629.4 |
0.4% |
| -Annual Growth/Decline |
-20.9% |
-2.5% |
-10.0% |
|
| Local TV (b)(e) |
$14,484.3 |
$14,344.4 |
$14,488.5 |
2.3% |
| -Annual Growth/Decline |
-20.2% |
-1.0% |
-1.0% |
|
| Local Newspapers (b) |
$24,442.1 |
$21,818.3 |
$20,731.3 |
-4.0% |
| -Annual Growth/Decline |
-27.2% |
-10.7% |
-5.0% |
|
| LOCAL |
$61,333.1 |
$58,368.7 |
$57,779.3 |
0.4% |
| -Annual Growth/Decline |
-22.4% |
-4.8% |
-1.0% |
|
| TOTAL EXCLUDING POLITICAL AND OLYMPICS |
$161,179.2 |
$161,092.3 |
$163,830.8 |
2.3% |
| -Annual Growth/Decline |
-14.6% |
-0.1% |
1.7% |
|
| Politcal (f) |
$840.5 |
$2,743.1 |
$1,139.8 |
– |
| Olympics (g) |
$0.0 |
$487.5 |
$0.0 |
– |
| TOTAL SUPPLIER AD REVENUES |
$162,019.7 |
$164,322.9 |
$164,970.7 |
2.3% |
| -Annual Growth/Decline |
-15.5% |
1.4% |
0.4% |
|
Source: Magna
(a) Inlcudes paid search, lead generation and internet Yellow Pages (b) Excludes internet-based advertising revenues (c) Includes rich/online video, internet classifieds, email, digital display and mobile, (d) includesEnglish and Spanish language network TV, national cable and national syndication. Excludes incremental Olympic revenues (e) Includes local broadcasting and local cable TV. Excludes local political advertising revenues (f) Total politcal advertising revenue on local broadcast and local cable TV (g) Incremental advertising revenue from Olympics on network TV
