Mail on Sunday launches TV ad for ‘You’ magazine

The Mail on Sunday is due to launch a television advertising campaign, for its free You magazine.

This is the newspaper’s latest attempt to raise consumer awareness of the women’s publication .

The TV advert will feature women reading the magazine in different locations: in a park, on holiday, and in the bath.

M&C Saatchi won the £4 million advertising business for the Mail on Sunday earlier this year, after the paper stopped using Bartle Bogle Hegarty.

M&C Saatchi also won the £35 million Daily Mail advertising business in October 2009.

This change to M&C Saatchi followed the arrival of Roland Agambar, who was announced as chief marketing officer at Associated and Daily Mail & General Trust regional business Northcliffe Media in January last year.