Mark Chippendale appointed as Commercial Director for CBS

CBS Outdoor UK has confirmed the appointment of Mark Chippendale as commercial director.

Chippendale will be responsible for “building and maintaining key commercial relationships for the business”, and will lead the CBS Outdoor UK national and regional sales teams.

Prior to joining CBS Outdoor, Chippendale’s most recent role was as advisor and shareholder at Grapeshot, and simultaneously as director at consultancy business Marketry Ltd.

He has also has worked as media director for News Group Newspapers, where he was responsible for all display and classified advertising revenue streams for The Sun and the News of the World. He has also previously worked at Yahoo! Europe, where he was vice president of sales, managing the display advertising revenues of the UK, France, Germany, Spain and Italy.

Chippendale also spent 12 years at Sky, rising to director of sales. His responsibilities included the sale of spot advertising, sponsorship, text, online and interactive advertising, delivering revenues of over £340 million.

Mike Moran, managing director for CBS Outdoor said: “Mark brings a wealth of advertising expertise to CBS Outdoor and will be a terrific asset to the team. His impressive track record in delivering results for some of the UK and Europe’s highest profile advertisers will be invaluable to us as we develop our go-to market vision.”

Chippendale will be replacing Colin Leahy, general manager for sales and marketing, who took the role on an interim basis.