Mary Meeker: Media time v ad spend “out of whack”

Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is “still out of whack” in the US.

The chart (below) shows that print still receives a significant percentage of ad spend, with a noticeable difference between time spent – press claims 27% of media ad spend but only 8% of time.

Mobile, on the other hand, also accounts for 8% of time spent on media, but lacks ad revenue – claiming a small 0.5% share of spend. Digital’s spend v time gap also falls below. Meeker says there is a $20 billion opportunity in internet and mobile ad spend in the US.

See the full presentation here.