Mary Meeker: Mobile ad spend v mobile usage

Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (below) ‘About The State Of The Web’.

One of the highlights is that mobile is a huge opportunity. There are a billion people using 3G mobile wireless connections, which is just 18% of all mobile users.

Meeker explains that eCPMs (effective cost per thousand impressions) are five times lower on mobile than on the desktops.

Click here to download the full presentation.