Media iQ announces rebrand

Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ. The business said it wants to reposition itself as a marketing intelligence company, responding to the imminent need for marketers to better connect their data to inform business outcomes.

MiQ will be looking to help marketers understand how to use marketing intelligence by “combining human ingenuity” with the technology that gives customers the tools to gain smarter insights and make successful decisions.

Outlining the rationale for the rebrand, Rebecca Mahony, chief marketing officer, MiQ, said: “this new position will help reimagine the value of marketing and put the CMO at the centre of decision making within the business.

“Data is one of the most important currencies a brand has access to and is essential for businesses growth. This new currency requires a new position for MiQ, which is why it is time for us to reposition as the leading marketing intelligence company.

“We will be the company that connects all the data dots and offers businesses actionable insights.”