Media Playground 2010: The public’s digital election

“Parties failed to utilise digital channels during the General Election campaign,” despite the success of Obama’s recent online campaign in the US, according to Lisa Rokny, head of digital commercial development at CBS Outdoor.

Speaking at Media Playground’s Big Digital Debate seminar, Rokny said the voters made it a “digital election” – constantly tweeting and updating, and going through digital channels to find news post-election.

“I just don’t think it suited the UK campaign,” added Andrew Walmsley, founder of i-level.  “The US campaign was about change, the UK campaign was about despair… it wasn’t very inspiring.”