Mediacom has come out on top as the UK’s number one media agency in terms of billings, according to new figures from Nielsen Media Research.
From August 2003 to July 2004, Mediacom has grown total expenditure by 5.5% to £640 million, holding its lead over rivals ZenithOptimedia.
Although holding on to the number two spot, ZenithOptimedia saw billings drop by 3.2% during the period from nearly £632 million to just over £611 million.
Mindshare Media UK scopped the number three spot, growing by 11.8% to £572 million, while Carat come in at number four with a 0.61% increase in billings.
Iniative Media, which come in at number five, was the fastest growing agency in the top ten with a 22.1% increase, taking total billings for the year to £488 million.
Overall, the fastest growing agency throughout the year was BLM Media, with billings hitting nearly £50 million on a 31.6% increase, followed by Feather Brooksbank, which was up 31.4% to nearly £80 million.
| Media Agency Growth In Billings, 1st August 2003 to 31 July 2004 |
| |
|
|
| |
Grand Total |
|
| |
Expenditure |
Growth 2003 – 2004 |
| MEDIACOM |
640,428,338 |
5.54% |
| ZENITH OPTIMEDIA |
611,371,855 |
-3.26% |
| MINDSHARE MEDIA UK LTD |
572,461,746 |
11.78% |
| CARAT LTD |
542,707,833 |
0.61% |
| INITIATIVE MEDIA LONDON |
488,058,948 |
22.18% |
| OMD UK |
460,276,606 |
6.74% |
| STARCOM MOTIVE |
377,345,849 |
-2.47% |
| UNIVERSAL MCCANN LONDON |
339,223,943 |
7.08% |
| STARCOM MEDIAVEST |
274,870,152 |
3.36% |
| MANNING GOTTLIEB OMD |
256,784,845 |
11.85% |
| PHD LTD |
236,166,435 |
-14.64% |
| VIZEUM UK LTD |
213,333,972 |
1.40% |
| WALKER MEDIA LTD |
188,217,731 |
22.02% |
| MEDIAEDGE:CIA |
183,854,043 |
1.60% |
| MEDIAVEST (MANCHESTER) |
110,334,590 |
25.74% |
| MEDIA PLANNING GROUP |
108,745,009 |
-14.51% |
| BRILLIANT MEDIA |
82,020,211 |
24.73% |
| FEATHER BROOKSBANK |
78,932,681 |
31.44% |
| BRANDCONNECTION |
76,627,896 |
-3.72% |
| TAP THE ALLMOND PARTNERSHIP |
69,383,956 |
-12.61% |
| JOHN AYLING & ASSOCIATES LTD |
60,205,921 |
25.31% |
| BJK&E MEDIA LTD |
58,656,587 |
-0.92% |
| UNIVERSAL MCCANN MANCHESTER |
54,798,109 |
-8.60% |
| MEDIAEDGE:CIA MANCHESTER |
51,381,145 |
-15.68% |
| BLM MEDIA |
50,121,236 |
31.68% |
| ALL RESPONSE MEDIA |
49,798,342 |
26.21% |
| MEDIACOM NORTH |
43,901,813 |
10.57% |
| MEDIA CAMPAIGN SERVICES LTD |
40,229,426 |
6.60% |
| ZED MEDIA LTD |
38,827,311 |
18.46% |
| MEDIA VISION MANCHESTER |
36,906,247 |
21.71% |
| Source: Nielsen Media Research, September 2004 |
Last year, according to research and analysis group, Recma, Omnicom’s OMD agency remained at the worlwide top spot with billings growing by 7.9% to $19,335 million (see Starcom Drops In Worldwide Revenue Ranking).
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