MediaTel adds UKOM APS to media database portfolio

MediaTel today announced that they will be adding UKOM APS data on the UK’s top online brands and channels, from the end of February.

UKOM APS is the industry-governed audience measurement system for planning online brand advertising. It provides advertisers with comparable audience measurement data to other, established media channels, including accurate reach, frequency and time spent metrics.

UKOM APS data joins currency data for other media, including BARB, NRS, ABC, ABCe, RAJAR and Postar, in MediaTel’s media database portfolio.

Detailed audience data will be available to MediaTel subscribers who also subscribe to UKOM APS, and top-line data for those who do not.

For more information, please contact:-

Julie MacManus, Client Services Director, MediaTel 020 7439 7575

Barney Farmer, Sales Director, Nielsen 020 7014 0590