MediaTel Group Hosting ‘Future Of Television’ Seminar
MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, with tickets at just £175 for those who book by this Friday.
Panellists confirmed for the event so far include Jonathan Gillespie, head of media solutions at YouTube; Claire Tavernier, executive vice president of FMX at FremantleMedia; Jim Hytner, commercial director of Top Up TV and media journalist Ray Snoddy. The discussion will be chaired by Torin Douglas, media correspondent for the BBC. Additional panellists to be announced on NewsLine … watch this space!
The morning’s first session will look at the future of TV in terms of advances in technology and the impact upon viewing with the long-term implications of change for content providers, advertisers and agencies.
The panel will discuss:
- How can brands engage with audiences in the new age of television?
- Will terrestrial networks still have the power to influence and entertain in the future?
- Is there enough revenue generated from new technology to sustain NPD in so many areas?
- Is timeshifting and VOD a major problem or an opportunity for advertisers?
- Do agencies spend enough time utilising all potential broadcast avenues available?
Following a short break, the second panel will look at short term trading issues, debating the impact of online growth on TV revenues and how TV will stand up in 2009.
The panel will attempt to answer the following questions:
- What are the threats of online video to broadcasters and what are the benefits to advertisers?
- Could TV do more to compete against the growth of online?
- Will the current climate lead advertisers back to what they know (i.e. TV) in 2009?
- How will TV pricing evolve over the next 12 months and beyond?
The event, sponsored by AGB Nielsen Media Research, will take place on Friday 06 February, at RBS, 250 Bishopsgate, London EC2M 4AA.
Tickets still available at http://seminars.mediatelgroup.co.uk
MediaTel Group: 0207 439 7575 www.mediatelgroup.co.uk