2,000+ major brands, media players and emerging disruptors will meet to reaffirm the role of marketing and innovation as the primary drivers of business at MAD//Fest London on 28-29 November, The Old Truman Brewery.
Mediatel has backed MAD//Fest London to create the UK’s largest marketing, advertising and disruptive tech festival and shake up the status quo of dull trade shows with a vibrant, fun event that focuses on what people want, need and value.
MAD//Fest London’s invitational model will ensure 75% of attendees are key client-side, agency and media decision makers – thereby delivering unmatched scale and influence.
100+ CMOs and disruptive businesses will be challenged to fix an industry issue, pitch a transformational idea or hack a brand challenge in a series of punchy 20 minute sessions.
The aim of the festival is to celebrate innovation and pinpoint the role of marketing in enabling businesses to thrive in an age of unprecedented disruption. [advert position=”left”]
“Brands searching for purpose, agencies re-configuring, regulatory struggles and the Facebook-Google duopoly hitting publisher revenues – marketing and media in 2018 is a complex and challenging beast,” said Derek Jones, CEO, Mediatel.
“Fortunately, our industry has some of the sharpest minds in business and the people who can raise the bar for effective, engaging and innovative campaigns. We’re excited to launch MAD//Fest and play a role in bringing the community together to tackle the major issues and carve out the future of business.”
Dan Brain, content & marketing director, MAD//Fest, added: “Together we’ve developed a model to deliver genuine value for practitioners, bullshit-free content and unparalleled scale that will make MAD//Fest the UK’s largest and most influential marketing, advertising and disruptive tech festival – a premise that seems to have resonated with the major brands, media and tech disruptors.”
Meanwhile, Hans Helbig, global head of digital, Reckitt Benckiser, said that for a marketer like himself, too many conferences are either “dull” or filled with “fluff”.
“It’s important for the content to be easy to digest and focused on helping to do my job better,” he said. “I can’t wait to hear the ideas on offer at MAD//Fest London and meet the most innovative tech players.”
Click here to find out more about MAD//Fest London
