MegaPoster Secures Beer Brand For New Giant Banner Site

Megaposter has secured Italian drinks brand Peroni as the first advertiser to use its landmark Shaftesbury Avenue giant banner site.

The 210 square-metre site, which is the only official giant banner opportunity in Westminster, will provide the centrepiece of a national campaign promoting Peroni’s Nastro Azzurro beer brand.

The national banner campaign, targeting young urban consumers in cities across the UK, will be supported by a month-long six-sheet, press, postcard and cinema promotion that will run for the remainder of July and into August. Media for the campaign was through Manning Gottlieb and Posterscope, with creative work by Burkitt DDB.

Tommaso Alessandri, UK marketing manager for Peroni UK, said: “Building the campaign around giant banners allowed us to make our product stand out above our competitors. The Shaftesbury Avenue banner fits well with an international brand like Nastro Azzurro.

Ian Bohn, sales & marketing director of Megaposter, added: “The banner overlooking Piccadilly Circus is bound to make a huge impact on the millions of Londoners and tourists passing each month. Giant banners are a real rarity in central London and we were delighted to work closely with Westminster to obtain consent for this prestigious location.”

Megaposter secured the rights to sell advertising on the Shaftesbury Avenue site, along with two other giant banner opportunities in London’s West End earlier this month (see Megaposter Secures Rights To Giant West End Banners).

MegaPoster: 020 7960 6037 www.megaposter.co.uk

Recent Outdoor Stories from NewsLine Outdoor Connection Wins Peugeot Account Feature: Rail And Metro Media Gets On Track Mega Profile To Head European Giant Poster Consortium

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left