MegaPoster Site To Spearhead Sony Ericsson Push
MegaPoster has erected its first giant banner on the contested Fulham Broadway site at, which it won on appeal to the Planning Inspectorate after an initial council ban.
The MegaPoster site is one of three giant banners being used to spearhead the launch of a nation-wide campaign promoting the new Sony Ericsson S700 mobile phone. Two other sites at Shoreditch High Street and the Cochrane theatre in Holborn will be used in conjunction with banners, roadside and ambient media in major cities across the UK.
The campaign, which was booked by Mediaedge:cia and Portland Outdoor, runs throughout November and aims to make ‘young urbanites’ aware of the Sony S700 as the must have mobile phone for Christmas, because of its high resolution picture imaging.
Ian Bohn, sales and marketing director for MegaPoster UK, said: “We know that the key to bringing more advertisers to banners, and so developing the medium, is to get the best locations on a regular basis. We are delighted to have one this key location on appeal.”
MegaPoster was initially refused permission for the Fulham broadway site by Hammersmith and Fulham Council. However, the decision was overturned after the poster contractor suggested that income from advertisements could contribute to the costs of cleaning and restoring the building (see MegaPoster Wins Appeal Against London Councils).
Earlier this week rival banner specialist BlowUp Media announced the purchase of MegaPoster in a deal that gives the company a majority share of the giant poster market in the UK. The move makes BlowUp the only large-format contractor with national coverage of the UK, enabling it to cater for clients with large advertising requirements and wide-reaching campaigns (see BlowUP Inflates Portfolio With MegaPoster Purchase).
MegaPoster: 020 7960 6037 www.megaposter.co.uk
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