In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001.
The Wall Street Journal reports that Merrill have cut 2001 US adspend growth predictions from 2.5% to -0.7% citing “continued weak trends and no real turn in sight”.
Merrill are, however, predicting 5.1% ad growth for 2002.
Revised Ad Revenue Growth Forecasts
| |
previous |
new |
| TV |
1.3% |
-1.7% |
| Newspapers |
2.5% |
-3.0% |
| Magazines |
2.0% |
-4.0% |
| Total |
2.5% |
-0.7% |
Source: Merrill Lynch, June 2001
