Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
With content co-created by Metro’s editorial team and Google Play, the feature hopes to highlight the range of music services available in the official Android app store.
Planned and bought by Google’s media agency, OMD, the new feature will include the first ‘Google Play streaming chart’, which will rank the most-streamed tracks on Google Play Music each week, alongside reviews of newly released albums.
A shortened version of the content will run in Metro’s digital print editions.
The new section will run alongside another new feature, Film Focus, which was announced in July – a film-dedicated collaboration between Metro and Sky.
Commenting on the new partnership, Sophie Robinson, creative director, Metro said: “Our audience has a real appetite for music so this a perfect partnership for Metro.
“It is another great example of our editorial and commercial teams working together to deliver a campaign with real stand out.”
OMD UK’s Vikash Jasani added: “We have developed a truly integrated partnership that enables Google Play to add real value to an existing property which will ultimately provide great content for Metro’s readers every week.
“The new Scene feature will be a great way to find out the most up-to-date music news.”
The first double-page feature will run in Wednesday’s print edition of Metro.
