Metro International Remains World’s Most Read Newspaper

Worldwide free newspaper, Metro International, has remained the world’s most-read newspaper as sales increased by 50% in the first half of 2004 to reach 14.5 million readers a day.

The jump in sales spurred profits at Metro to reach $145 million from January to June 2004, with the group reporting its second quarterly net profit since the listing of Metro’s share in 2000.

According to the world’s largest global readership survey conducted by TNS Gallup, figures were up 13% since November 2003, with European editions alone drawing in 10.3 million daily readers.

The statement said that the strong financial performance is fuelled by impressive growth in multi-national brand advertisers as Metro continues to offer a powerful opportunity to advertise simulateneously in key cities in major regions through a single deal.

Metro multi-national sales for the first six months of 2004 were up 66% to $27.9 million, accounting for nearly 20% of total sales.

Vice president of advertising sales, Lawson Muncaster said: “Our aim is to be the leading provider of the under-45 year old audience in the urban markets we serve. These figures show we are well on the way and demonstrate the power of the Metro model. Multinational advertisers are responding to our strategy of providing a consistent, young, urban audience in big numbers across our network.”

This year, Metro has launched in several new markets including New York, three new editions in France and two in Spain.

Metro: 0207 963 7729 www.metro.co.uk

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