Microsoft mulls streaming TV service via Xbox

Microsoft is said to be in talks in the US with TV networks about using its Xbox Live service to stream a suite of TV channels through its popular Xbox 360 gaming console, according to an article in AdAge and RapidTV.

If it does enter into TV delivery, Microsoft could overnight be one of the biggest providers, with 30 million potential customers, who are already spending 40% of their time on the Xbox watching video, according to AdAge.

“Microsoft Xbox is very interested in delivering great entertainment to consumers, entertainment in the broadest sense,” Ross Honey, head of content acquisition for Xbox, told AdAge. “From our perspective, gaming and TV are going to coexist.”