Digital media and creative agency Anything is Possible (AIP) has hired Mihir Haria-Shah as its first head of broadcast.
According to the independent agency, the new role will align AIP’s broadcast and outdoor strategy with its offerings in digital media, creative and technology. Haria-Shah will be tasked with developing creative media strategies in alliance with evolving technology, including TV, connected TV, audio, cinema, video on demand (VOD) and out-of-home (OOH).
He joins from behavioural planning agency Total Media, where he was also head of broadcast. During his four year stint with the agency Haria-Shah executed media first strategies for brands including Youngs on TV, and Zoflora on OOH and audio.
“Media, and especially the broadcast platforms, are undergoing an incredibly exciting period of innovation, with new technology rapidly blurring the lines between digital and traditional,” said Haria-Shah.
“There’s a huge opportunity to get ahead on new broadcast offerings and bring our clients campaigns they didn’t think were possible.”
Haria-Shah has also been an active commentator on the topics of diversity and inclusion in the media and advertising industries, and is a mentor for Media For All (MEFA), a platform which supports multicultural talent. He was shortlisted for the IPA’s iList, highlighting those championing inclusion in the advertising industry.
Sam Fenton-Elstone, CEO at Anything is Possible, added: “Anything is Possible has been on an incredible growth trajectory over the past year and today’s announcement marks another key milestone for us.
“The broadcast media landscape is rapidly evolving and agencies need to do better in communicating the opportunities of this new terrain. Mihir’s knowledge and drive positions us at the forefront of innovation and will enable us to push the limits of what is possible for clients.”
AIP claims to have “bucked trends” by doubling its revenue in 2020, while also tripling the size of its team and opening a second office in London to support its Brighton headquarters.
